Movies All Day

I believe this is a violation of copyright because...

1. The school can not claim fair use since they are not using it for a new audience. Assuming that they are showing children's movies at an elementary school, the original movie makers probably intended this movie for children the same age as the ones watching.
2. The school also can not claim fair use since they are not using it for a new or educational purpose. It may be different if the teacher was using a clip of the movie for her classroom to compare and contrast characters in the movie or learn to recognize themes. However, this is just a casual viewing of the film which was the original intention.
3. It really has nothing to do with taking money away from the movie theaters. It has more to do with taking money away from the movie makers themselves.
4. In order to show to a large audience, the teachers would need a different kind of license to show the film. It is a much more expensive license, but necessary since it could potentially be a very large group in a non-educational setting. The teachers have no way of knowing how many students will actually show up for the movie. What if all the students show up? They need the larger license to avoid trouble.
5. The cease-and-desist letter could just be a scare tactic. It is not the law, although the teachers are most likely breaking the rules.